Smarter marketing. Stronger systems. Measurable growth.
We combine marketing strategy, creative, websites and AI-powered tools to help your business reach the right customers, turn more inquiries into sales and track what works.
Built for growing businesses, with deep experience in home services and local markets.
One system. Every growth lever.
Marketing, creative, websites, follow-up and AI-powered tools, built to work together. Hover or tap a service to see what it covers.
Built around revenue, not vanity metrics.
Real clients, tracked from the first click to the won job.
Proper Remodeling
Every opportunity, its value and its outcome tracked in one pipeline, so the business can see what marketing actually produced, not just how many leads came in.
Services used
- Paid ads
- CRM & follow-up
- Tracking
- Ad spend
- $41,000
- Leads
- 511
- Won jobs
- 35
- Won revenue
- $1,073,671
RivetRidge Exteriors
Storm-season demand turned into booked inspections instead of missed calls, with every quote and its value tracked from the first click to the signed job.
Services used
- Paid ads
- Websites & landing pages
- CRM & follow-up
- Tracking
- Ad spend
- $18,450
- Leads
- 286
- Won jobs
- 26
- Won revenue
- $812,600
Aeralux Home Systems
Three trades running through one pipeline, so every service call, quote and won job is attributed back to the campaign that produced it.
Services used
- Paid ads
- CRM & follow-up
- AI & automation
- Tracking
- Ad spend
- $12,980
- Leads
- 351
- Won jobs
- 49
- Won revenue
- $436,900
From first click to won revenue.
The path we build for every new inquiry, so each one has a clear next step toward a sale. Not every lead becomes a customer, but none should be forgotten.
- 01Lead receivedFrom an ad, the website, a form or a call.
- 02Called and textedAn instant AI-assisted text and email, then a call from a person.
- 03Appointment bookedA time to talk, inspect or quote.
- 04Quote sentA clear proposal, followed up until there’s an answer.
- 05Sale wonLogged in the pipeline with its value, and reported back to you.
Two ways to work together.
01Done for you
Let our team build and manage it
Strategy, creative, campaigns, websites, CRM and automation, planned and run for you, with clear reporting on what it produces. We start with a conversation about your goals and whether we’re the right fit.
02One-on-one consulting
Work through it with Kendrick
Paid time with Kendrick for advice and working sessions, for owners and teams who want help making decisions or doing the work themselves. Bring a specific challenge or a bigger-picture question.
$100 per hour. Kendrick arranges the time and billing with you directly.
About
Founder-led. Hands-on from start to finish.
Henson Consulting is led by Kendrick Henson. You work with him directly, with specialists brought in where your project needs them. We stay close to the work, communicate clearly and focus on the outcomes that matter to your business.
Kendrick
Founder, entrepreneur, husband and father. After more than six years in digital marketing, lead generation, sales and business systems, he built Henson Consulting to close the gaps where good businesses lose opportunities.
Read the full storyWho we help
Let’s build your next stage of growth.
Whether you’re starting from scratch, improving what’s already running or looking for a clearer plan, tell us where you are and where you want to go. We’ll talk through your goals and whether our services are the right fit.
We’ll review your answers and contact you to arrange the next step.
- Phone
- (512) 729-1943
Looking for one-on-one advice? Request a 1:1 consultation.
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Common questions.
Who do you work with?
We help growing businesses improve their marketing, follow-up and sales systems, with particular experience in home services and local markets.
That includes remodeling, roofing and exterior companies, HVAC, plumbing and electrical contractors, and other local businesses. Whether you’re just starting out or already running campaigns, the first step is a conversation about where you are and where you want to go.
Do I need to be running ads already?
No. We can help you assess where to start or improve what is already running.
If you’re starting fresh, we look at your offer, your website and how inquiries are handled before recommending where to spend. If campaigns are already running, we review what they produce all the way to booked appointments and won jobs, then improve what’s holding them back.
How do you use AI?
We use AI-powered tools to support research, creative, follow-up and reporting. Human judgment guides the strategy and reviews the work.
In practice that can mean faster audience research, more creative angles to test, instant replies to new inquiries and clearer reports. People stay in charge of the decisions, and each engagement spells out which tools are used and where a person reviews the work.
Do you lock me into a long-term contract?
No. Our website terms don’t create a minimum term or automatic renewal. Ongoing services follow the payment and cancellation terms in your signed agreement, which you see before any work starts.
We’d rather keep your business by showing what the work produces. Your proposal spells out the scope, the fees and how either side can end the engagement.
How will I know if it’s working?
Every lead, appointment, quote and won job is tracked in one pipeline, so you can see what your marketing produced, not just how many clicks it got.
We report what each campaign brings in and review it with you, then keep improving what works and cut what doesn’t.