Services
Most home-service businesses do not have a lead problem so much as a follow-up and tracking problem. We build all three parts so they work as one system.
What we do
Leads are only the first step. We build the campaigns that create opportunities, the systems that stop them being lost, and the tracking that shows what actually produced revenue.
Direct-response advertising built around the services our clients actually want to sell. This includes offer strategy, creative direction, targeting, lead qualification, campaign management, testing, and ongoing optimization.
Generating the lead is only part of the job. We build the infrastructure behind the leads, including CRM setup, pipelines, automated SMS and email follow-up, notifications, appointment workflows, nurture sequences, and GoHighLevel integrations.
We track what happens after the lead comes in, identify gaps in the marketing and sales process, and optimize around real appointments, opportunities, and revenue instead of just cheap leads or vanity metrics.
How we work
The order matters. We don't spend a dollar on ads until we know where opportunities are being lost and the follow-up is built to catch them.
We review the current marketing, offers, lead flow, follow-up, and sales process to identify where opportunities are being lost and where the biggest improvements can be made.
We build and launch the campaigns, tracking, CRM workflows, and follow-up systems around the services and markets that matter most.
We track lead quality, appointments, opportunities, and revenue, then improve what is working, fix what is not, and scale based on real numbers.
Next step
Bring your last 90 days of ad spend and lead volume. We will show you where opportunities are being lost and what it would take to fix them, whether or not you hire us.
Prefer the phone? (323) 541-5257
Or email admin@hensonconsulting.us